Market intelligence
New markets, customers and messaging
The knowledge behind revenue performance
Build your revenue team, upgrade knowledge, and win deals – all in one place.
SalesSyllabus brings the knowledge, people, and performance support, so your revenue team performs better and delivers more return on investment (ROI).
Trusted by founders and revenue leaders at
- Agsuite Technology
- PC Soft
- Pragmatic
- Twigsoft
- Digital Edu IT Solution
- Groots Technology
About us
SalesSyllabus is a knowledge center and a community of sales and marketing professionals. We give your revenue team three things in one place: tested playbooks — a problem solving and performance management framework — and market intelligence, skilled people for revenue generation, and weekly support that catches problems early.
Built on real cases, real research and tested playbooks.
Real cases
200+real-world business casesReal research
1,000+sales and marketing research baseTested in practice
200+organizations tested our SOPs and frameworksWhat these teams lost without this
We have engaged with 200+ organizations and helped them improve with our knowledge center. Here is what the knowledge gap had cost them.
Problems were solved late.
No clear way to measure progress at each stage, so problems were found late.
Reps sold only 35% to 50% of the day.
No playbook, so operations were random. Most time went on searching for information, working out process, and guessing.
New hires took 30+ days to ramp up.
No playbook, and hiring wasn't linked to the revenue plan.
And because of the above three issues:
- Blame game
- High attrition
- Low ROI
- Poor visibility of problems
- Poor revenue team performance
Your team can't outperform the knowledge it works with.
Market intelligence says target a market, but objections go unhandled because the playbook is thin. Management can't trace the problem without a framework. New hires take three months to be productive. The result: chaos, silos and low sales productivity.
The answer isn't always more hiring or more training. It's giving your team:
- The right knowledge platformMarket intelligence and SOPs in one place
- The right peopleProblem-solving and team-building experts
- The right support when they need itKeeps all four consistent
Knowledge library
Everything your revenue team needs to know, in one place.
Market intelligence, tested SOPs and playbooks, frameworks, case studies, and pricing and deal rules, with a subject matter expert to answer your questions.
SOPs and playbooks
Tested processes your team can use
Frameworks
Performance management and problem solving
Case studies
200+ real-world business cases
Failed strategies
What went wrong, so you avoid it
Successful strategies
What worked, and how to repeat it
Pricing and deal rules
Pricing logic, discounts and approvals
Team building
Hiring to your revenue plan
Tools and data
CRM rules, dashboards and metrics
Evidence-backedBuilt on real sources
1,000+sales, marketing and revenue operations research base
We provide everything your revenue team needs. One knowledge partner.
Market intelligence
Credible, evidence-based insights to understand markets, identify opportunities, and make better customer decisions.
SOPs, frameworks & playbooks
Practical guidance that turns knowledge into structured, consistent execution.
Performance management & problem-solving
Frameworks and expert guidance to identify gaps, solve operational challenges, and improve how your team works.
Revenue talent community
Sales and marketing professionals who can strengthen your team and turn knowledge into action.
One source of truth for knowledge, people, and performance support.
Instead of coordinating multiple consultants, information sources, and talent channels, work with one knowledge partner.
Why not a trainer, consultant, or recruiter?
They each help for a moment, then leave. We stay with your team.
Trainer
Consultant
Recruiter
SalesSyllabus
Time with your team
How SalesSyllabus works
Find the gap. Fill it. Keep it working.
1
AssessAssess your revenue operations
We review your sales process, playbooks and team to find where deals, time and people are being lost.
2
EquipProvide the right knowledge and people
We give your team market and customer intelligence, tested SOPs and playbooks, and vetted sales and marketing professionals, matched to the gaps we found.
3Every week
SupportSupport performance in action
Every week we work through your team's live challenges with them, so gaps are caught early and decisions are made on evidence.
What your team gets
- Market and customer intelligence for better targeting
- Documented SOPs and playbooks they can use immediately
- Access to vetted sales and marketing professionals when you need capacity
- Weekly performance support that catches gaps early
How this improves revenue
- Better targeting
- More qualified conversations
- Consistent execution
- Higher conversion, shorter sales cycles
- Predictable revenue
Support for every part of your revenue team
Knowledge support Illustrative
Choose this when you already have a sales team and want it to sell more consistently.
Client-facing teams
- Foundation skills for each role
- SOPs and tested frameworks
- Performance support in live work
Managers
- Foundation skills for each role
- Market intelligence
- New-market identification
- Building messages and playbooks
- Coaching and performance support
Leaders
- Foundation skills for each role
- Market intelligence for decisions
- Direction on markets and messaging
- Playbooks that make expansion easier
- Clear view of progress and gaps
- Brainstorming to discuss critical revenue issues
Critical thinking and decision making
Business case challenges, for every role
Practice on real cases. Each role works through real business challenges, so reps, managers and leaders make better decisions in live deals.
Knowledge support with revenue team building Illustrative
Choose this when you also need to build or strengthen the team: everything above, plus help building your revenue team.
Client-facing teams
- Foundation skills for each role
- SOPs and tested frameworks
- Performance support in live work
Managers
- Foundation skills for each role
- Market intelligence
- New-market identification
- Building messages and playbooks
- Coaching and performance support
- Revenue team building supportAdded
Leaders
- Foundation skills for each role
- Market intelligence for decisions
- Direction on markets and messaging
- Playbooks that make expansion easier
- Clear view of progress and gaps
- Brainstorming to discuss critical revenue issues
- Revenue team building supportAdded
Critical thinking and decision making
Business case challenges, for every role
Practice on real cases. Each role works through real business challenges, so reps, managers and leaders make better decisions in live deals.
What our clients say
“SalesSyllabus helped us establish a strong lead-verification process that saved our sales team enormous time and energy by eliminating dead leads.”
“SalesSyllabus helped us to hire the right sales team through their proven framework. Their approach brought structure and clarity to our hiring.”
“The audit done by SalesSyllabus was phenomenal. It helped us identify and focus on the right problems. Their approach to team building is exceptional.”
“Working with Sandeep is highly engaging. We were able to resolve our sales and marketing challenges quickly and effectively.”
“They helped us build a complete sales process, making our sales and marketing efforts fully measurable and performance-driven.”
“The sales process set up by SalesSyllabus helped us organize our entire efforts and consistently generate quality leads.”
Case studies
Selected engagements led by our founder. Client names are withheld.
Find customersIT services company
From unqualified meetings to right-fit conversations
The problem
- Low response rates on tele-calling
- Poor closure in B2B deals
- Generic positioning: "We build websites and cloud solutions"
- Unqualified meetings used up senior time
Revenue depended on referrals, not a system.
What we did
- Sharp ICPsPain points, buying triggers and decision-makers mapped for each.
- Prospect classificationImmediate, near-future and distant buyers, so no one is sold to too early.
- Pain-led messagingOpening scripts, objection handling and a value-led discovery call.
- Performance governanceMeeting quality scoring, SQL filters and a weekly review.
The result
- More quality sales meetings
- Better tele-calling response
- Deeper discovery calls
- High-value B2B accounts closed
- Less founder involvement early in the sale
BeforeService-driven, dependent on effort.
AfterA defined ICP, a qualification engine and performance metrics.
What we brought Market intelligenceSOPs and playbooksPerformance management
Find customersIT services and B2B SaaS company
From scattered outreach to a predictable B2B lead engine
The problem
- LinkedIn, email and tele-calling all running
- Low SQL quality and poor meeting-to-opportunity conversion
- High no-show rates
- Sales and marketing blaming each other
Leads were coming. Revenue wasn't.
What we did
- Revenue-qualified leadsQualified on order value fit, buying intent, budget, decision-maker access and urgency.
- Account tiersStrategic, core and volume accounts, each with its own outreach depth.
- Channel rolesLinkedIn for awareness, email for validation, tele-calling for qualification.
- Conversion governanceSQL scoring, meeting grading, no-show tracking and a weekly review.
The result
- Better SQL quality
- More meetings turning into opportunities
- Fewer no-shows
- Clear channel-to-revenue visibility
- Lower cost to acquire, through better targeting
BeforeLead generation fragmented across channels.
AfterAn integrated, revenue-aligned B2B lead engine.
What we brought Market intelligenceSOPs and playbooksPerformance management
Build processIT services company
From founder-led sales to a scalable revenue engine
The problem
- The founder closed most deals
- The team lacked confidence in enterprise conversations
- No discovery framework and no playbook
- Forecast depended on the founder's pipeline
The business was growing, but not scalable.
What we did
- Founder sales deconstructionDiscovery, objection handling, qualification and closing triggers, studied.
- A revenue playbookICP checklist, discovery call flow, stakeholder mapping and an objection matrix.
- Role claritySDRs qualify, sales consultants run discovery and proposals, the founder steps in only at the end.
- VisibilityWeekly pipeline dashboards, stage tracking and deal-aging alerts.
The result
- Less founder dependency in the early and mid funnel
- A structured, replicable sales process
- Improved team confidence
- Better forecast accuracy
- Faster deal movement
BeforeA founder-centric model limiting growth.
AfterA scalable engine with process, governance and accountability.
What we brought SOPs and playbooksPerformance management
Build processIT and ERP company
Unlocking enterprise deals stuck in the pipeline
The problem
- Strong prospects, many proposals, active talks
- Decision delays and stakeholder confusion
- Repeated proposal revisions
- The founder stepping in for the final push
Revenue looked strong on the CRM. Cash flow told a different story.
What we did
- Pipeline auditDeals stalled at business case, CFO approval and cross-team consensus. Not pricing.
- Stakeholder mappingEconomic buyer, technical evaluator, end-user influencer and risk controller.
- Deal velocity reviewsAging alerts, stage benchmarks and a weekly deal forum.
- Business case reinforcementROI sheets and a cost-of-delay story, instead of resending proposals.
The result
- Less enterprise deal stagnation
- Better proposal-to-closure
- Faster stakeholder consensus
- More high-value closures
- Less founder intervention mid-stage
BeforeA heavy pipeline moving slowly.
AfterA governed deal engine with measurable velocity.
What we brought SOPs and playbooksPerformance management
Raise order valueIT services company
From competing on price to premium positioning
The problem
- Deals closed at discounted prices
- Frequent price objections and margin pressure
- Conversations led by tech stack and hours
- Struggling to raise average order value
Revenue grew slowly. Profit shrank faster.
What we did
- Order-value segmentsMinimum, core and high-value segments, with the ideal client redefined.
- Business-impact messagingFrom tech stack to cost savings, revenue acceleration and risk reduction.
- Premium proposalsBusiness problem, financial impact, solution, risk plan, then investment.
- Sales mindsetPrice objection reframing, value-based negotiation, walking away from misfits.
The result
- Higher average order value
- Better margin per deal
- Less dependence on discounts
- Higher-quality prospects
- Fewer low-intent enquiries
BeforeA vendor competing on price.
AfterA strategic partner commanding premium pricing.
What we brought Market intelligenceSOPs and playbooks
Manage performanceIT product and services companies
Finding revenue problems in weeks, not quarters
The problem
- Sales, marketing, CRM and targets all in place
- Pipeline volume but low conversion
- High activity, unclear return
- No real-time view of bottlenecks
The issue wasn't effort. It was clarity on revenue productivity.
What we did
- Unit economics reviewAcquisition cost, order value, cycle length and stage-wise conversion, to find the leaks.
- Revenue-to-effort mappingEvery activity linked to its revenue impact.
- Performance trackingWeekly review, funnel conversion, deal aging and individual KPIs.
- Implementation supportLeadership alignment, performance reviews and ongoing mentoring.
The result
- Bottlenecks found weekly, not quarterly
- Better sales accountability
- Clear effort-to-revenue visibility
- Better forecasting
- Dashboards that drive action
BeforeRevenue operations running, productivity unclear.
AfterData-backed governance with fast correction.
What we brought Performance management
Manage performanceIT company
From revenue hope to revenue governance
The problem
- Quarterly revenue shocks
- Inflated pipeline values
- Unpredictable cash flow
- Last-minute discounting to close numbers
Forecasting was based on optimism, not probability.
What we did
- Leading and lagging indicatorsLeadership focus moved to pipeline coverage, stage conversion, deal aging and velocity.
- Pipeline coverage designTarget against required pipeline, with stage-based probability and realistic close ratios.
- Deal aging and risk detectionThresholds, risk scoring, stalled-deal alerts and an escalation protocol.
- Forecast governanceWeekly forecast calls, a risk heat map and an accountability matrix.
The result
- Better forecast accuracy
- Early revenue risk detection
- Less quarter-end discounting
- Better cash flow planning
- More leadership confidence in projections
BeforeCRM visibility, but emotion-driven forecasting.
AfterData-backed governance with probability control.
What we brought Performance management
Team build and supportERP implementation company
Hiring a sales team to the revenue plan
The problem
- Several hiring attempts, no stable revenue team
- Sales effort out of step with long ERP deal cycles
- Slow ramp-up for new hires
- Closures still depended on the founder
The issue wasn't a talent shortage. It was no revenue plan behind hiring.
What we did
- Revenue target, reverse-engineeredFrom the annual target to the conversations, pipeline and roles needed.
- KPIs and KRAs before hiringDefined for SDRs and sales consultants before the role was posted.
- Competency-based screeningAI-assisted screening of business acumen, domain knowledge and objection handling.
- 90-day mentorshipIndustry immersion, assisted discovery calls, then independent pipeline ownership.
The result
- Faster ramp-up
- Revenue-linked KPI visibility
- Stronger confidence in consultative conversations
- High-value prospects identified and advanced
- Less founder dependency early and mid funnel
- Better pipeline predictability
BeforeHiring salespeople and hoping performance follows.
AfterRevenue plan first, then hiring to KPI, then mentoring to closure.
What we brought Revenue talentSOPs and playbooksPerformance management
Featured caseEdTech startup
How market research, unit economics and ROI analysis built an EdTech's case to raise funds
The problem
- A strong product vision, early validation and passionate founders
- No structured market positioning
- No clear differentiation or revenue-backed growth plan
- Traction metrics out of step with investor expectations
Investors don't fund ideas. They fund a structured opportunity with predictable upside.
What we did
- ResearchICP, buying triggers and willingness to pay.
- MarketAlternatives mapped and market gaps found.
- Unit economicsAcquisition model, funnel benchmarks and CAC vs LTV logic.
- Business planningRevenue milestones and a capital deployment roadmap.
- ROI analysisMarketing treated as a capital efficiency engine.
The result
- A clear investment hypothesis
- A defined ICP and behavioural shift story
- A structured revenue milestone plan
- A capital deployment roadmap
- An investor-ready strategic story
- More confidence in fundraising conversations
BeforeA product-led startup seeking funds.
AfterA market-defined opportunity with revenue-backed investment logic.
What we brought Market intelligence
Improve my sales15 min call with a subject matter expert
Insights
Sales & marketing
Why Revenue Operations Gets Complicated, and How Leadership Can Simplify It
It gets complex when the foundations are missing: research, process, tracking and support. Leadership builds them first.
Read articleSales & marketingTop 5 Reasons Your Client-Facing Team Isn't Performing (and Why It's Not Only Their Fault)
The gap often sits upstream, in leadership and management, not with the team.
Read articleSales & marketingThe 3 Rules of Performance Management and Coaching for Revenue Teams
See problems within 24 hours, fix them within 72, and coach from real-time data.
Read articleSales & marketingWhy 57% of Salespeople Miss Quota, and What No One Teaches Them
Missed quota is a system problem that runs from education to coaching.
Read articleSales & marketingThe L&D Multiplier: Why Revenue Teams Without a Performance Partner Hit a Ceiling
Coaching tied to real work, not one-off training, is what lifts results.
Read articleSales & marketingWhy revenue teams miss their targets
Most missed targets come from knowledge gaps, not effort. Here is how to spot them early.
Read article
Add-on service
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SalesSyllabus
Sales and marketing knowledge center