01
Primary SystemCustomer & Targeting System
Are your people pursuing the right customers?
Identify, segment and prioritize the customers most worth pursuing.
Sales System Assessment · Improvement · Implementation
Improve sales team performance by improving the system your sales team works on every day.
We help organizations assess, improve and implement sales systems that enable sales executives, managers and leaders to work more productively and consistently and achieve Better Return on Investment.
The Problem
Companies don't randomly hire salespeople. People are usually selected through interviews, screening, assessments, experience checks and reference checks. Yet after hiring, organizations still experience:
Inconsistent sales performance
Low conversion rates
Opportunities getting stuck
Poor-quality pipelines
Excessive follow-up
Unreliable forecasts
Managers spending too much time firefighting
New salespeople taking too long to become productive
When capable people consistently struggle to produce predictable results, the problem may not be only the people. It may be the system they are working in.
The Standard
Seven questions. If a salesperson cannot answer them without asking someone, the system — not the person — is the constraint.
07 questions
Who should I pursue? And how?
How to identify high-intent customers.
What should I say?
Consistently and stage wise.
How should I engage?
Communication and methods.
What should I do next?
In case of roadblocks and problem situations.
How do I know whether an opportunity is real?
The entire process of opportunity management.
Where am I losing deals?
Stage-wise monitoring and identifying pipeline leakages.
Where do I need help?
A process to identify roadblocks quickly.
What Is a Sales System?
And the sales system is directly responsible for return on investment. We assess and build five interconnected systems.
The five systems we improve
01
Primary SystemAre your people pursuing the right customers?
Identify, segment and prioritize the customers most worth pursuing.
02
Primary SystemAre your people engaging prospects the right way?
Define how client-facing teams identify, approach, communicate and engage prospects.
03
Scaling SystemAre opportunities moving through the sales process efficiently?
Create a consistent process for Lead → Connect → Meeting → SQL → Proposal → Negotiation → Won. The process becomes the sales playbook followed by the entire team.
04
Scaling SystemCan managers see where sales performance is breaking down?
Give managers real-time visibility into sales performance.
05
Scaling SystemCan every salesperson become productive faster?
Standardize how new and existing salespeople work every day.
Measurement · 8 key metrics
Sales systems ultimately influence two things — revenue conversion and revenue predictability. We measure the efficiency of your sales system through eight key metrics.
Financial Impact
A weak sales system doesn't only affect conversion. It consumes sales capacity (efforts). Your sales executives, managers and leaders spend valuable hours on:
We call this Sales Capacity Leakage.
How We Work
Starting point A
If your organization already has sales systems, we assess them against the required performance metrics and identify where they need to be improved.
Starting point B
If your organization does not have a structured sales system, we help design and implement one across the five core systems.
Phase 1
Build the system against measurable sales outcomes, planned once gaps are known.
We assess and improve
We establish
The core of the effort is planned improvement goals — stage-wise conversion improvement, ramp-up time, sales capacity utilisation and reduction of sales capacity leakage.
Phase 2
Put the sales system into daily operation, progressively across the organization.
We help managers and teams
Ongoing
The system improves as the data improves.
We continuously review
Support continues until the agreed improvement metrics are achieved and the organization can operate the system consistently.
Packages & Services
Three focused entry points. Each designed to create a visible improvement in how your team finds, engages, converts and manages the right customers.
Pack 1
Most PopularFor companies looking to find a new revenue segment or vertical. We help you identify the right customer segment, define the value proposition, and build the outreach system to engage them.
Pack 2
For companies already selling to an ideal customer base but struggling to convert conversations into meetings and closures. We optimize the messaging and value proposition used to engage current ideal customers.
Pack 3
For companies looking to optimize their current working processes and workflows. We help set up KRA, KPI, and performance tracking so managers can lead with clarity.
Client Voices
Engagements across IT services, ERP, EdTech and B2B SaaS — assessed, improved and implemented alongside the in-house team.
The audit was phenomenal — it helped us focus on the right problems.
Saved our team enormous time by eliminating dead leads.
Brought structure and clarity to our sales hiring.
Made our sales & marketing fully measurable.
Start Here
You don't necessarily need more salespeople. You may need to make better use of the sales capacity — people and effort — you already have. Find out where your sales system is leaking capacity.
The outcome of a better sales system
01Improve the system.
02Improve the capacity.
03Improve the conversion.
04Improve the predictability of revenue.