Exclusive services for solving sales and marketing challenges – Evidence-based
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Case Study

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1. Education ERP company, online assessment company, Accounting software, Apartment management software, etc – Software Product Company
Problem – Not able to build a sales team, and sales systems The solution we provided:
I. Set a business goal
II. Bring clarity to the profitable approach
III. Set sales systems, CRM systems, and reporting structure
IV. Hire a sales executive
V. Train sales executive on lead generation ( Through cold calling )
VI. Helps sales executive in deal closure The marketing approach we have taken is Account-based marketing

2. Manufacturing Product companies – water flow meter
Problem Statement – Build sales and marketing process and build Learning and development process for sales team Solution We provided:
I. Helps in building data-driven sales processes with multiple validations and checkpoints for making leakproof systems. For example, We did ICP ( Ideal customer profile metric-wise validation, defined multiple stages of sales and marketing, Built content for unified sales conversation at every stage of the sales process, provided inputs for channel sales approach, and built customer probing form )
II. Build training programs to train executives
III. Conducted 1:1 interviews with sales representatives to find the gaps in communication with management and updated management to fill those gaps. This has resulted in retaining the team and scaling the business

3 . IT service company
Problem – Not able to build a sales team, and sales systems
Below solution we provided:
I. Set a business goal
II. Bring clarity to the profitable approach
III. Set sales systems, CRM systems, and reporting structure
IV. Hire a sales executive
V. Train sales executive on lead generation ( Through cold calling )
The marketing approach we have taken is Account-based marketing Notable points – Build a consultative selling strategy where executives are trained to discover of automation processes in a particular company and offer automation solution

4. System Integrator – Pune
Problem Statement – lead generation
Below solution we provided:
I. We provided build – operate – and transfer model
II. We conducted ICP research
III. Hire a lead generation executive
IV. Train lead generation executive – ON account-based marketing
V. Suggested necessary changes in marketing communication
VI. Enable the team to generate leads
VII. Handover process

5. Start-ups – Core sales and marketing consulting
We have assisted various startups in finding their ICP – the customer segment that will buy their solution In the same journey, we had also assisted startups to know what the product market fit for them and how to achieve the same